Author: Wordberry

Global games market to fetch $108.9 Billion! This year mobile will comprise 42%

If you haven’t yet seen the report for the global games market get ready for some big figures. Below, we outline Newzoo’s sensational findings. 2017 Is Set to Be a Big Year for the Global Games Market According to statistics, 2.2 billion gamers across the globe will generate more than $108 billion in gaming revenue …

10 years on – a celebration of the iPhone! 63% of iPhones sold are still in use

A decade ago, the first Apple iPhone hit the market, changing the mobile landscape. Back then, the company sold 1.4 million iPhones at $499 per unit. Today, the smartphone makes up over 60% of Apple’s total revenue. Interestingly, 25% of all smartphones used around the world are reportedly iPhones.

iOS games and apps in July – what’s the world downloading in 2017?

The iPhone is a decade old now, and iOS remains a fertile ground for a wide range of amazing games and apps across every possible genre. Apple’s mobile products, with their responsive touch screens and strong graphics, make for solid app and gaming devices. So, what’s at the top of the list in July 2017? …

With software companies spending upward of $3 million, how can they both justify and measure their spend on translation services?

As software companies forge ahead in terms of translation and localization requirements, being able to measure translation performance is taking a central role for management. Without metrics, it proves impossible to evaluate and fund the language service function in line with the criteria used for other corporate functions. The CSA has provided a number of …

The Brazilian Gamer: 13th In the Global Gaming Market

It was reported, in 2015, that the Brazilian games market was expected to generate revenues in the area of $1.5 billion, which was an increase of 14% over the previous year. Back then, Brazil was the world’s eleventh-largest games market, making it the largest games market in Latin America. Back then, of the 33.6 million …

How Proxy Servers Make Website Globalisation Effortless

Websites are often the best chance we have to interact with a brand or business. But, if the site’’s not available in someone’’s native language, it’’s not going to leave a good impression. Below, we look at how using a proxy server can make website globalisation that much easier. The Challenge of Web Globalisation Your …

Helping your clients ensuring App Store Optimisation

It is likely that you find and download your mobile apps based on a search in an app store. The stores operate as global distribution channels with access to more than a hundred territories on the App Store and just about every country through Google Play. In addition, there are hundreds of app stores in …

3 Facts You Need to Know About Video Game Localization and Translation

Video game localization involves preparing video game software and hardware for sale in a new country or region. While translating the text is a major part of localization, the process also includes any changes made to the game, such as creating new manuals and packaging, including altering art assets, transforming hardware, recording new audio, and …

Localization and Pokemon Go: the secret to marketing success

This time last year, you could hardly go anywhere without hearing about Pokemon Go. Since its breakout in 2016, the game has had more than 550 million installs, and made a whopping $470 million in revenue – and that was just in its first 80 days of launching. So, what’s the secret to this mega-game’s …

Elon Musks’ favorite video games and the importance of localization and translation

The Global Market Games Report states that there are 2.2 billion gamers around the globe and with that figure comes an expected $108.9 billion gaming revenue for 2017. That’s up by 7.8% from 2016 and gaming revenue is reported to account for 87% of the global market. What’s more, the report states that mobile gaming …

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49 Queen Victoria St, EC4N 4SA, London, UK
+ 44 74 5990 8475
hi@wordberry.com