Websites are often the best chance we have to interact with a brand or business. But, if the site’’s not available in someone’’s native language, it’’s not going to leave a good impression. Below, we look at how using a proxy server can make website globalisation that much easier.

The Challenge of Web Globalisation

Your website is your path to the world. Everyone who wants to learn about your offerings, social responsibility, and even employment opportunities will head to the website to find out more. The Common Sense Advisory has, for a long timeseveral years, studied the importance of offering content to consumers in a language they can understand. After all, people aren’t going to buy if they can’t understand. Using traditional solutions, though, requires a great deal of time and effort. For example, companies can:

  • Leave it to each region or country to build its own website
  • Create mirror images of the corporate website

While both options certainly have their advantages, they are time-consuming and complex.

Using Proxy Servers for Website Globalisation

However, there is a great way to offer several languages at a website with a lot less management, development, and design effort. With this model, businesses install special software, or a localisation proxy server that will sit on top of the website. The server acts to intercept web requests from a browser or app. The server then reviews every call to determine whether the server itself or the website ought to fulfil the request. If it determines that it is a foreign language request, the server then looks to a database for a dynamically generated or pre-stored generated translation.

Let’s take a closer look at how it works.

A person visits the website a global company. The visitor clicks on a link and the proxy server intercepts and processes the call according to a range of algorithms.

Firstly, the proxy server will determine the location of the visitor via geo-location techniques. Some requests may be passed through without the need for processing.

Next, the proxy server decides where it should serve up the content from. Once it has identified the browser’s language, country, or destination, it will then determine whether or not the request should be fulfilled. If the proxy server chooses to do the work itself, it will look to a database that which maps all the pages on the website to corresponding foreign language content. For instance, if a Chinese-language browser requests a certain product description, the server will look up the URL and deliver the Chinese translation for that page.

Companies also benefit from proxy servers through the ability to tailor them to local conditions. With some of the more sophisticated servers, one can tailor things like such as user experiences based on a defined set of rules. For instance, proxy server administrators may specify conditions based on factors such as privacy laws or content licensing.

Essentially, proxy-based website translation is a cloud-based service that facilitates translators’ access to a website in order to translate the content into another language. It’s simple, it’s fast, and it takes very little time.